Today is : Tuesday,21st Oct 2014

Does Not Translate: Turo

When someone offers you a Turo Rudi candy bar and you ask "What is it?” and they tell you "It is cottage cheese and chocolate” and you say "Bleck! Cottage cheese and chocolate? That sounds disgusting!” (Which it does in English). Fear not, a Turo Rudi is in fact a tasty confection of cream cheese and chocolate.

Written by Scott Savoie

One word that is consistantly mistranslated is "turo.” Hungarians insist this is cottage cheese.

The available Hungarian-English dictionaries also insist that turo is cottage cheese, but it is not. Turo is cream cheese.

So when someone offers you a Turo Rudi candy bar and you ask "What is it?” and they tell you "It is cottage cheese and chocolate” and you say "Bleck! Cottage cheese and chocolate? That sounds disgusting!” (Which it does in English). Fear not, a Turo Rudi is in fact a tasty confection of cream cheese and chocolate.

Cottage cheese is now also available in larger stores like Tesco, but the label simply reads "cottage cheese” with no Hungarian translation.

Cream cheese and chocolate is normal. This is what we call cheesecake. Both cultures do the same things to cheesecakes. We add fruit, more chocolate, etc. The Pöttyös (spotted) Rudi people do the same. They make dozens of variations.

So Turo Rudi (or any of the other similar cheesecake-in-a-cylinder knockoffs) is nothing to be feared. They are actually quite finom (Hungarian for "Yummy”). Turo Rudi is a sweet and tasty snack that Hungary could export to the whole world.

If they would only stop telling people it has cottage cheese inside.

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